Privacy Policy

This policy forms part of the technical and organisational measures implemented by Lexify SA to ensure its processing of personal data is performed in accordance with the Swiss Federal Data Protection Act 2020 (“FDPA”).

1. WHAT IS A COOKIE?

A “cookie” is a small text file that is delivered by our website server onto your computer whilst you visit our website, which can subsequently be used by the website to identify particular devices and thereby remember your website preferences and login details. Most cookies will not collect information that identifies you and instead will collect more general information such as how you arrived at and used our website.

2. WHY ARE COOKIES NEEDED?

Cookies make websites work better and they are a standard part of most modern websites. For example, they remember the items you’ve placed in your online shopping cart so that the items appear at the checkout when you make your purchase. Another example would be when you login to webmail services such as Hotmail or Gmail: on such occasions a cookie is generated that confirms you are logged in and when you log off, the cookie is deleted. This means if someone goes back to your webmail address on your computer, you will still be logged out – and they won’t be able to read your emails.

3. TYPES OF COOKIES

Cookies can be classified based on several specifications that help to understand their nature and function:

  1. Issuer of the cookie:
    First-party cookies: these are created and managed directly by the owner of the website that the user is visiting. Their installation occurs directly from the domain that the user has chosen to access.

    Third-party cookies: in contrast, these cookies are set by domains external to the site the user is visiting. This happens because the site contains elements that reside on servers different from that of the visited site, allowing third parties to collect data during browsing.
  2. Duration of the cookie:
    Session cookies: these cookies are temporary, tied to the user’s browsing session, and are automatically deleted when the browser is closed. They do not retain any type of information about the user in the long term.

    Persistent cookies: these types of cookies remain on the user’s device for a predefined period, even after the browser is closed. They are used to remember the preferences or actions of the user for future visits, providing quicker and more convenient navigation.
  3. Purpose of the cookie:
    Technical cookies: essential for navigating within a site and using all its features, such as accessing restricted areas. Without these cookies, some necessary operations, like logging into the site or creating a shopping cart for online purchases, could not be performed.

    Analytics cookies: these cookies collect information about users’ use of a website, such as the most visited pages and any error messages received. The information is collected aggregately, without identifying individual users, to improve the functioning of the site. If these cookies are set directly by the site manager, they are treated as technical cookies.

    Profiling cookies: They aim to create user profiles in order to send advertising messages in line with the preferences shown during browsing. These cookies can be used to present more relevant content or limit the number of times content is viewed. Generally, they are cookies managed by third parties.

In particular:

  1. Strictly necessary cookies
    Strictly necessary cookies (known as “Essential cookies”) enable core functionality such as page navigation and access to secure areas. These cookies do not gather information about you that could be used for marketing purposes, and they do not remember when you have been on the internet. You may disable these cookies by changing your browser settings, but this may affect how our website functions during your interactions with us.
  2. Non-essential Cookies 
    Data from you for the purposes shown below when you visit a website, but it can only do so if you have granted the permission to do so using cookie preferences shown on our “Cookie Banner”. 
    The list below explains the cookies we use and why. Each cookie is listed by name, along with what it is used for and how long it is set to last. You can change your preferences at any time.
  3. Analytical Cookies
    The use Google Analytics cookies to help to improve websites by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.
  4. Marketing Cookies
    A marketing database management program that deploys a cookie when a client interacts with a marketing communication, such as a marketing email or a marketing bases landing page on a website. This cookie collects personal data, such as your name, which pages you visit on a website and your history arriving at a website. Collected information is used to evaluate the effectiveness or the marketing campaigns or to provide better targeting for marketing. 
  5. Third Party Cookies
    Third-party cookies are set by a domain other than the one the user is visiting. This typically occurs when the website incorporates elements from other sites, such as images, social media plugins or advertising. When the browser or other software fetches these elements from the other sites, they can set cookies as well.
    We do not control the use of these third-party cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. Please check the third-party websites for more information about these cookies.
  6. Social Media Cookies
    Social media cookies allow users to interact more easily with social media, such as Facebook, Twitter, LinkedIn, Instagram, YouTube etc. Please refer to the relevant social media platforms privacy policies for information about their cookies. We do not use Social Media Cookies
  7. Statistical Cookies
    Statistical cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. The statistical data collects information about your browsing actions and patterns does not identify any individual.

4. WHAT COOKIES DO WE USE?

We collect your data automatically via cookies when you visit our website, in line with the cookie settings in your browser, and through the cookies that you activated when you selected various options on our cookie banner i.e. your customised cookie settings.

We do no host first and third-party web beacons on our website, nor third-party cookies.

The website employs cookies specifically for customizing the website’s settings, ensuring uninterrupted browsing, examining traffic volume and user engagement, for tracking users anonymously while they navigate through the website for basic functionality like tracking logged-in status or preferences for the duration of the session, as well as for system management purposes (see the list below). The gathered information is processed anonymously.

The website applies the cookies outlined below.

NomRetention periodFunction
__anon_idOnly a sessionused to track users on websites anonymously
iub_storage_available1 yearTechnical purposes

5. TURN OFF COOKIES

You can turn off cookies for a particular website or several sites, by adjusting your browser settings to prevent it from accepting cookies. You can follow the links below: 

It’s important to note that turning off cookies is likely to limit the functionality of not only our website, but also the functionality of a large number of the world’s websites, and accordingly, your experience of ours and other websites may be impaired because data is no longer being captured about your interactions. 

It may be that your concerns around cookies relate to so called “spyware” and in which case, rather than switching off cookies in your browser, you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. 

There are other methods to reduce the risk of online tracking, including using the “private” or “anonymous” browsing functionality of your browser (if available), which prevents cookies from being retained on your device after browsing.

6. CHANGES TO OUR COOKIE POLICY

The content of both the ‘Cookie Policy’ and ‘Cookie Banner’ will be reviewed regularly by Lexify SA, and the information contained therein shall be updated where necessary to reflect the true use of cookies by Lexify SA. 

This Policy was last updated on 27.09.2024.

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